Web Analytics Introduction
Having the right information is vital for making correct business decisions and only experienced analysts can be trusted to ensure that the correct data is gathered and the correct decision made. We know how to best collect, collate and communicate data for present and future use.
Analytics Audit
If you have already used web analytics services but are not sure whether the data collected is complete and correct, an analytics audit is what you need. In order to get started with an analytics audit, we should have a clear understanding of the purposes you set regarding your website. Once the audit has been completed, we will submit you a report describing all errors detected, omissions and faults found. We will also give you the necessary recommendations for the elimination of the mentioned errors and for performing a further collection of data important for your business.
Analytics Implementation
Web analytics services are an effective tool to measure traffic performance, website content, and its usability as well as to perform an analysis of your audience and to measure return on investment for various traffic sources. We can help you to set up high-quality data collection to ensure that the data collection process is reliable and to start measuring KPIs which are important for the business. Web analytics can be useful for any company which wants to detect users’ activity on its website and to have an opportunity to make the right decisions.
Enhanced E-commerce Configuration
E-commerce in Google Analytics is a tool used to collect and analyze data about sales, transactions, and users’ activity on a website.
Once Enhanced E-commerce is implemented, you will have access to numerous data and you’ll be able to:
1. analyze users’ behaviour before and at the moment of making a purchase.
2. see which products are viewed more frequently than others, which products are added and deleted from the cart, and which have the biggest conversion.
3. check the product hierarchy: brand, category, and model hierarchy.
4. analyze advertising campaigns and their influence on sales volumes.
5. do a more detailed segmentation of users for a clearer understanding of their activity.
It’s essential for any online store to use this function, and the sooner you implement Enhanced E-commerce, the better your ROI will be.
Data Analysis
If you use web analytics services and have already collected many interesting data, it is time to turn these data into actionable insights. Our analytic experts have wide experience working with most digital analytics, business intelligence, and A/B testing platforms. Being good at data analytics and having good knowledge of its tools is not sufficient, it’s important to understand a customer’s needs, his specific business tasks as well as to be able to apply the experience obtained from the projects performed in one sector for other sectors, to find and make optimal decisions for each particular customer. Our experts have all the required skills honed by their hands-on experience as they have been involved in a great number of various projects.
Reporting and Visualization
Once the metrics, KPIs and data sources have been determined — it’s important to have quick access to the information. That is why reports reflecting the metrics you are interested in are required. Basically, standard analytical systems provide table reports. Such representation of information is suitable if detailed information and exact values are required, but in this case, one cannot see the history and get a quick overview. In order to provide information in a more convenient form, we mainly advise using Google Data Studio for most businesses. However, we also work with Tableau, Microsoft Power BI, and other business intelligence platforms. Combining your team’s requests and our experts’ knowledge and experience, we build dashboards that are good not only for getting a quick overview but also make a valuable asset in the whole analysis process.
Conversion Rate Optimization
CRO is a complex process that involves increasing the number of customers on your website.
CRO is basically aimed at studying your target audience (TA) and improving your website on the basis of TA’s needs and preferences. Conversion rates can be substantially different in different sectors. High efficiency can be achieved by means of adapting your website for your particular audience.
• First, we conduct a thorough study of your business and its aim. It will enable us to formulate the proper strategy for performing CRO.
• On the basis of the information received from А/В-testing and UX design we increase your website’s conversion rate, expand your client database and, respectively, increase your income.
• Analyzing the results of the experiments made, we search for all possible defects and faults, which if eliminated, can produce a positive effect on the conversion rate. If the measures taken have given an immediate and positive result, we add features to the best version of your landing page.