PPC Advertising
PPC advertising is the most efficient way of attracting the target audience to your website. It’s a universal marketing tool that can be used by any business. The principal task is to advertise a product, service or website and to find customers quickly. We can launch advertising for any marketing purposes on the websites of Bing’s and Google’s partners, on YouTube, in mobile applications, Gmail, and others. A substantial reach can be provided. Your products will be displayed when prospective customers search for these goods. Before launching advertising campaigns, preliminary research of the company’s advertising activity is conducted and a strategy for its further promotion is formulated, i.e. we conduct a competitive analysis, choose proper marketing tools, and draw up a media plan. Also, KPIs are determined and agreed upon with the client. Once the advertising campaigns have been launched, an automated monitoring system is set up and statistical data are collected. We regularly conduct optimization: adjust PPC costs, target an audience, and work with it, test new tools. A monthly report is submitted to our client and a plan for the next month is worked out and sent for our client’s approval.
Social Media Marketing
Social Media Marketing is a means to appeal to a multi-million audience on social networks. The potential of Social Media Advertising has already exceeded the opportunities provided by search engines and can be compared to TV reach. Audiences of any gender, age, social status, and income can be reached through social media advertising. SMM strategy is a part of marketing and business development therefore it has to be thoroughly elaborated. Being present on social networks is not enough. There is a need for constant development, trying out new ideas and communication with your audiences using different placements. Our team will be working on your SMM strategy. Every member will contribute his \ her experience and creative ideas to its formulation.
Search Engine Optimization
We can deal with the promotion of your website on the Internet. We’ll apply a complex approach in order to resolve the tasks you set. We will keep KPI fixed and get your website to the top of Google and other search engines to increase your sales. We will complete an SEO analysis of your website and we will detect the errors which made it impossible for you to find customers. We’ll prepare the necessary recommendations and draw up a plan to improve the position of your website in the search results displayed on search engines.
Marketing Automation
Marketing automation or email marketing is an efficient and accessible way of interacting with clients both in B2B and B2C markets. It’s a convenient tool that has the lowest cost for attracting customers and provides the fastest reach to the target audience. Email marketing is an excellent independent tool that, combined with other tools (SEO, SEM, SMM), can greatly improve your lead conversion rate among customers without any considerable expenses.